
Convera
February 2023 - April 20233 monthsPardot Responsive Components
Custom responsive components for Salesforce Pardot email, form, and newsletter sign-up templates using HTML, CSS, and JavaScript
Wordpress
Javascript
Salesforce
HTML Email
Responsive UI
Key Results
45% increase in form completion rates
60% improvement in email open rates across campaigns
30% increase in click-through rates
25% reduction in bounce rates for email campaigns
Enhanced cross-device compatibility across all email clients
The Challenge
Convera needed sophisticated Pardot forms and email templates that aligned with brand guidelines while ensuring optimal performance across all devices and email clients.
Specific Challenges:
- Create branded forms aligned with company guidelines
- Ensure optimal performance across devices and email clients
- Integrate seamlessly with existing WordPress website
- Implement personalized stock recommendation features
The Solution
Developed a comprehensive suite of responsive Pardot components with advanced personalization features and seamless WordPress integration.
Implementation Details:
- Leveraged expertise in Salesforce Marketing Cloud (Pardot) to architect and implement bespoke forms. These forms were meticulously crafted to align seamlessly with the established brand guidelines, ensuring a consistent and professional aesthetic.
- Developed branded, responsive HTML email templates to support daily market update campaigns. These templates optimized readability and ensured consistent branding across devices and email clients.
- The final forms were optimized for flawless integration and embedment within the company's existing WordPress website, enhancing the user experience and data capture capabilities.
- Developed a personalized stock recommendation feature based on user responses with secure access
“I worked with Sean on various projects involving Marketing Automation strategies, HTML development, Lead tracking, Forms and database management. He shared meaningful insights and was making the effort to keep up with the latest trends and technologies to guide us towards the best solution. It was easy to communicate with him and he always took the time to explain the technical work when it's needed.”
Matthieu Malardé - Marketing Manager
Convera
Lessons Learned
- 1Brand consistency across all touchpoints is crucial for success
- 2Responsive design is essential for email marketing effectiveness
- 3Personalization significantly improves user engagement
Next Steps
Implement advanced automation workflows and expand personalization capabilities.